The search for the perfect gemstone is determined by several factors. First and foremost, in most cases, is the price – which, depending on the quality and rarity of the gemstone, can range between a few euros and over ten thousand euros per carat. Generally, the purchase price of gemstones increases with their weight, degree of clarity, and color intensity. Added to this are the respective subjective feelings and personal ideas, which often play a major role when purchasing gemstones. While size and clarity represent purely objective criteria, the choice of color is subject to individual taste unlike any other factor. For example, a vibrant pink Sapphire is perceived by many as extremely attractive, while others find this color far too flashy or even tacky. The selection of the shape and cutting style also plays an important role – here, there is a comprehensive selection of faceted standard shapes that will surely provide a quality choice for every taste.